Pop
stars upped their multiple revenue streams years ago when record sales started
to tank. Merch used to be a T-shirt. Now it’s jewelry, shoes, hats, hand bags,
even nail polish. Today stars are more serious than ever with their non-music
endeavors. Kanye West, J Lo and Selena Gomez (to name a
few) have their own clothing lines. Beyoncé is pushing her active wear.
Almost every artist has a perfume or cologne. P Diddy is peddling his Ciroc
Vodka brand. For an A list artist the simple act of showing up at a fashion
show can bring in big Benjamins. But, probably the most creative award goes to Pharrell
Williams and Daft Punk. After their hit single, Get Lucky, they
branded Get Lucky condoms... I didn’t see that coming. And now it has
recently been announced that Taylor Swift has her own line of greeting
cards with Papyrus. So you may not get Taylor to sing Happy Birthday to
you but you might get one of her cards!
This
weekend you’re gonna get all your favorite hits like you’ve never heard them
before! Get ready for exclusive HK remixes on Mike Posner, The
Chainsmokers feat. Daya, Pink, Nick Jonas, Flume and
so many more! I’ll be featuring Shawn Mendes and OneRepublic’s
new tracks and throwing in a few surprises that you don’t want to miss!
Remember…if it's hot, if it's new and it makes you
wanna move…you're In The Mix with HK™.
